I led the complete redesign of BAYADA’s blog improving everything from visual design, updated keywords, new subscriber workflow, to internal blog guidelines.

The team included a Front-end Web Developer, SEO Specialist, Marketing Specialist, and Project Manager. We established goals to improve bounce rate, user engagement, subscriber base, and conversions.

The blog was given a modern and clean design aesthetic and improved the user experience by allowing users to filter by various blog topics. We added new functionality as well, guiding users to read similar posts they may like.